what we do

what we do

Real Culture operates across publishing, master representation and sync, helping artists reach wider audiences through music, screen and brand opportunities.

We look for artists who bring a fresh perspective and something genuinely their own, so rather than chasing volume, we work closely with our artists to shape a catalogue that feels focused, intentional and authentic. Quality over quantity and an artist-first approach to every relationship.

Alongside our curated catalogue, we also work across custom songs, re-records and bespoke creative projects where needed. Much of our repertoire is one-stop and fast-clear.

As working producers and songwriters ourselves, our involvement extends beyond A&R. We’re often involved creatively - helping shape production, direction and the wider journey around our artists.

For supervisors, agencies, brands and production teams, we act as a hands-on creative partner. We’re able to move quickly, suggest the right music, adapt existing songs, facilitate re-records or create bespoke work around a brief.

No AI-generated music. Only authentic music made by real artists.

Real Culture Publishing is administered by BMG, expanding on a long-standing creative relationship built over more than a decade.

  • vodafone
  • amazon
  • all about the washingtons
  • schwarzkopf
  • Tom & jerry
  • Elizabeth: A Portrait in Parts
  • Me time
  • dove

selected previous syncs:

all
advertisement
film
tv
video game

All About The Washingtons

Amazon

American Ninja Warrior

Apple

Bohoo.com

The Bold Type

CBS Sports

The Circle

Claws

Dove

FIFA

Friday Night Knicks

The Golden Globes

Google

Grey's Anatomy

Hugo Boss

Lech Beer

Liv Golf

Love Island

Marshalls

Match Me In Miami

McDonald's

Me Time

The Neighbourhood

Neighbours

PGA Golf

Players

PlayStation VR

Roku

.skate 4

Schwarzkopf

SHOWTIME

Sony

Starbucks

T-Mobile

Target

The Tiger's Apprentice

TikTok x Ulta

Tom & Jerry

Valeria

Vodafone

Wimbledon Tennis

US Tennis Open

selected previous syncs:

all
advertisement
film
tv
video game

All About The Washingtons

Amazon

American Ninja Warrior

Apple

Bohoo.com

The Bold Type

CBS Sports

The Circle

Claws

Dove

FIFA

Friday Night Knicks

The Golden Globes

Google

Grey's Anatomy

Hugo Boss

Lech Beer

Liv Golf

Love Island

Marshalls

Match Me In Miami

McDonald's

Me Time

The Neighbourhood

Neighbours

PGA Golf

Players

PlayStation VR

Roku

.skate 4

Schwarzkopf

SHOWTIME

Sony

Starbucks

T-Mobile

Target

The Tiger's Apprentice

TikTok x Ulta

Tom & Jerry

Valeria

Vodafone

Wimbledon Tennis

US Tennis Open

selected previous syncs:

all
advertisement
film
tv
video game

All About The Washingtons

Amazon

American Ninja Warrior

Apple

Bohoo.com

The Bold Type

CBS Sports

The Circle

Claws

Dove

FIFA

Friday Night Knicks

The Golden Globes

Google

Grey's Anatomy

Hugo Boss

Lech Beer

Liv Golf

Love Island

Marshalls

Match Me In Miami

McDonald's

Me Time

The Neighbourhood

Neighbours

PGA Golf

Players

PlayStation VR

Roku

.skate 4

Schwarzkopf

SHOWTIME

Sony

Starbucks

T-Mobile

Target

The Tiger's Apprentice

TikTok x Ulta

Tom & Jerry

Valeria

Vodafone

Wimbledon Tennis

US Tennis Open